Product Owner

Borehamwood, England, United Kingdom Full-time

Product Owner

Location: Borehamwood, Hertfordshire

Reports to: Head of Ecommerce


Our company:

With a turnover of 500m Euros, Smartbox Group trades in 10 countries across Europe through 9 industry leading brands.  Buyagift Plc and Red Letter Days Ltd are the UK Brands for Smartbox Group.

Our core focus is on delivering happiness to our customers, suppliers, staff and retail partners. We aim to do this by providing industry leading products which represent fantastic value for money for consumers whilst providing profitable incremental revenue for our suppliers.  We invest heavily in our product and merchandising solutions to ensure category and quantum margin growth for our retail partners.  At the same-time we look to ensure that we provide a healthy environment for our team where opportunities for personal development are clear.


You will be responsible for leading the delivery and development of digital functionality improvements, with a focus on driving conversion rates, and hence meeting sales targets.  This role will work closely with the web design team and web trading team.  This role will cover the main Buyagift and Red Letter Days websites, our Recipient Activation/Exchange websites, and any products developed in the future (such as Apps, etc).

About the eCommerce Team

You will sit within the Marketing department, reporting into the Head of Ecommerce.

The eCommerce Team is a team of traders, website merchandisers, web designers, and UX/CRO specialists.  Together they are accountable for ensuring the delivery of B2C sales and conversion targets through all marketing channels within budgeted spend constraints.  The team co-ordinates across many different areas of the business, including digital marketing and acquisition, buying, fulfilment and IT.



  • Take responsibility for delivering an improved user experience for the website (and other products), using a customer centric perspective to help drive customer requirements and hence meet B2C sales targets, including:
    • Continuation of current UX optimisation roadmap through 2018 and onwards
    • Development of proposed wireframes with support of Design team, considering the user experience, and technology/data required for this functionality
    • Creation of spec document and tagging brief
    • UAT and pre-go-live approval
    • Content post-launch analysis, and project review vs objectives
  • Support Head of eCommerce & Web Development with other website optimisation projects
  • Be key member of team delivering regular site development and deployments to ensure day to day fixes and optimisations occur regularly, without holding up longer term strategic developments
  • Work as a key member within other project groups, giving feedback from a customer’s perspective on proposed developments, and helping to develop the optimum customer experience
  • Play leading role in development and implementation of AB testing strategy, with a specific focus on page structure, wireframes and functionality
  • Be key member of team identifying opportunities for improved/new website functionalities, specifically working alongside Web Trading Team to identify customer drop out points or low converting functionality, and to develop technical solutions to alleviate these pinch points



This role will best suit an individual who is well organised, pragmatic, and a lateral thinker, with an inquisitive mind who is motivated to work both individually and as part of a team. 

The nature of the role means it varies from supporting live issues on current technologies, developing roadmaps, and supporting product creation from conception to live.

Key Skills

  • You must have a minimum of 3 years Digital Website Development experience - with a focus on CRO
  • Prior experience in a similar role for an Ecommerce based business / transactional website
  • Able to demonstrate exposure to and experience of being a key project stakeholder in web based projects and able to head projects independently
  • Exceptional web analytics knowledge (either SiteCatalyst/Omniture, Google Analytics, Coremetrics)
  • Experience of using Endeca
  • Experience of working with UX/development teams
  • Experience from a Retail background
  • Experience as a Product Owner or Project Manager would be relevant/beneficial

About You

  • High attention to detail with an ability to demonstrate strong written and verbal communication skills
  • Natural planner, looking ahead, anticipating and escalating issues before they arise, providing solutions, and meeting deadlines
  • Quick learner with ability to think pro-actively and build solid working relationships with wider members of the business
  • Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation

Our mission

To achieve fast and profitable growth by delighting our customers, providing significant volumes of incremental business to our suppliers and providing a fun & progressive working environment for our team.

Our vision

To reach a stage where there is never a reason for a customer to buy an experience from anyone else. To achieve this, we aim to have the best experience selection, at market leading prices, sold through an industry leading e-commerce platform that is marketed through cutting edge e-marketing techniques.


Disclaimer: In applying to this position, you consent to Smartbox UK to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause

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